She'd always taken pride in her appearance - always well-dressed, always clean. But after she turned 67, we started picking up on a smell that hadn't been there before. We didn't say anything for months, because it's not an easy thing to bring up to someone you love.

When we finally looked into it, we discovered something most people have never heard of - a compound called 2-Nonenal. 

After 40, our bodies start producing it. It's the chemical behind what people call "old person smell," and it's completely natural. But regular soap can't remove it, and you can't even smell it on yourself.

In Japan, they've known about this for decades. They call it kareishū, and they discovered that persimmon extract is the only natural ingredient that actually breaks it down.

So we went looking for a good persimmon soap. And what we found was disappointing. The cheap ones on Amazon had barely any real persimmon in them - some had none at all. The expensive ones dissolved in a week.

We knew we could do better. So we developed our own formula with concentrated persimmon extract, green tea, coconut oil, and hyaluronic acid - just 6 clean ingredients, designed specifically for mature skin. No fillers. No harsh chemicals. Just a soap that actually does what it claims.

That's Swarva.